I never really thought about why the chinese serve tikoy during new year.
Year cake, Chinese New Year’s cake, tikoy, ti kuih, nian gao, nin gou all mean the same.
It is considered good luck to eat nian gao during this time, because “nian gao” is a homonym for “higher year.” The Chinese word 粘 (nián), meaning “sticky”, is identical in sound to 年, meaning “year”, and the word 糕 (gāo), meaning “cake” is identical in sound to 高, meaning “high or tall”. As such, eating nian gao has the symbolism of raising oneself taller in each coming year (年年高升 niánnián gāoshēng).
Kung Hei Fat Choi, and for the bisaya chinese, mas ayo siguro Kung Ni Wang Kai Koi! Ha ha ha ha